Built to win.
Powered by AI.
Shelton Labs builds AI-powered tools that help contractors and small businesses respond to leads instantly, qualify prospects automatically, and never miss another opportunity.
Our team builds tailored AI solutions that solve real-world challenges for contractors and small businesses across industries.
Learn MoreAvg Response Time
<30s
Always Online
24/7
Lead Capture Rate
98%
Where leads become customers
Stop juggling missed calls and scattered leads. FenceLine handles the chaos so you can focus on building.
Lead Reaches Out
A potential customer texts or calls about your services. FenceLine responds instantly — 24/7, no delays, no missed opportunities.
AI Qualifies the Lead
FenceLine collects job details, location, timeline, and budget through natural conversation. No forms, no friction — just a smooth exchange.
You Close the Deal
Qualified leads land in your dashboard with full context. You focus on the jobs that matter, armed with all the info you need to win.
An extension of your team.
FenceLine responds to every lead in seconds — asking the right questions, collecting job details, and qualifying prospects. Your customers get instant, professional responses while you stay focused on the job site.
- Responds to SMS, calls, and web inquiries instantly
- Collects job type, dimensions, location, and timeline
- Scores and prioritizes leads by revenue potential
- Hands off qualified leads with full context
FenceLine AI
Online
This Week's Pipeline
Live24
New Leads
<30s
Avg Response
87%
Qualified
Never miss another lead.
Every conversation, every lead, every opportunity — tracked and organized in one place. See who's hot, who needs follow-up, and where your next job is coming from.
- Real-time dashboard with lead pipeline overview
- Automatic lead scoring and prioritization
- Response time analytics to measure performance
- Revenue pipeline forecasting from qualified leads
From the Desk of Our CEO
“We built FenceLine because contractors deserve the same AI advantage that Fortune 500 companies have. Every missed call is a missed opportunity — and that stops now.”
Brenden Shelton
Founder & CEO
- Dual degrees in Computer Science & Cybersecurity
- Full-stack developer with AI/LLM expertise
- Former college athlete (football)
- Federal civilian tech background
Real People. Real Results.
Hear from the businesses already winning with FenceLine.
“FenceLine completely changed how we handle incoming leads. We went from missing half our calls on the job site to capturing every single inquiry automatically.”
Marcus Thompson
Owner, Thompson Fencing Co.
“The AI qualification is incredibly accurate. It asks the right questions and scores leads so my team can focus on the jobs that actually close.”
Sarah Chen
Operations Manager, ProBuild Services
“We doubled our qualified leads in the first month. The 24/7 response time alone was worth it — customers love getting an instant reply.”
David Rodriguez
Owner, Rodriguez Home Services
“Before FenceLine, we were losing leads to competitors who responded faster. Now we're the ones responding in seconds, and our close rate has never been higher.”
Jennifer Walsh
CEO, Precision Contractors
“The dashboard gives me complete visibility into our pipeline. I can see exactly where every lead stands and make better decisions about where to focus.”
Robert Kim
Founder, Kim Landscaping
“Setting up FenceLine was painless. The team configured everything for our business, and we were live in two days. It just works.”
Amanda Foster
VP Sales, AllState Fencing
Flexible Plans for Every Stage
Simple pricing that scales with your business. No hidden fees, no long-term contracts.
Starter
For small businesses getting started with AI lead qualification.
- 1 business phone line
- Up to 100 leads/month
- AI SMS responses
- Basic lead scoring
- Email support
Growth
For growing businesses ready to scale with full AI automation.
- 3 business phone lines
- Unlimited leads
- AI SMS + call handling
- Advanced lead scoring
- Analytics dashboard
- Priority support
Enterprise
For established businesses that need custom solutions at scale.
- Unlimited phone lines
- Unlimited leads
- Custom AI training
- CRM integrations
- Dedicated account manager
- API access
How FenceLine Stands Apart
Discover how FenceLine delivers smarter, faster results.
With FenceLine
- Instant AI responses that save time
- 24/7 lead capture — never miss a call
- Automatic lead scoring and qualification
- Seamless SMS and call integration
- Real-time analytics dashboard
- Adaptive AI that learns your business
- Professional customer experience
Without FenceLine
- Manual follow-ups and delayed responses
- Missed calls on job sites and after hours
- No lead prioritization system
- Scattered messages across platforms
- No visibility into lead pipeline
- Static forms with no personalization
- Inconsistent customer interactions
Got questions? We've got answers.
Find quick answers to the most common support questions.
FenceLine is an AI-powered lead qualification system built for contractors and service businesses. It automatically responds to incoming SMS messages, calls, and web inquiries — collecting job details, qualifying leads, and delivering them to your dashboard with full context.
Yes. FenceLine integrates with your existing business phone line. We set up call forwarding and SMS routing so your customers experience a seamless interaction — they won't know they're talking to an AI unless you want them to.
Not at all. FenceLine is designed for busy contractors who don't have time to learn complex software. Once set up, it runs on autopilot. You'll get a simple dashboard to review leads and track performance, but the AI does the heavy lifting.
FenceLine responds to incoming inquiries in under 30 seconds, 24 hours a day, 7 days a week. No more missed calls on job sites or lost leads overnight. Every potential customer gets an instant, professional response.
We handle everything. Our team configures FenceLine for your specific business — training the AI on your services, pricing structure, and service area. Setup typically takes 2-3 business days, and we walk you through the dashboard before going live.
Ready to Win More Jobs?
Stop losing leads to slow response times. Book a call and let's talk about how FenceLine can transform your business.
Or reach us directly at brenden@sheltonlabs.ai