About
A small lab with a narrow job.
Shelton Labs reviews how colleges and large organizations appear in AI tools. We run the questions, capture the answers, and document what we find. One service, done carefully.
We are based in Midlothian, Virginia, and we work directly with marketing, communications, enrollment, and digital leadership.
About the founder
Brenden Shelton
Founder of Shelton Labs
We help organizations understand and improve how they appear in AI search (ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude), and we build custom AI tools.
We’ve worked with
Randolph-Macon College
Private liberal arts college
Ashland, Virginia