Shelton Labs

How it works

One review. Five engines. Evidence in your hands.

  1. 01

    Pick the questions

    With your team, we choose the questions that matter — what prospective students, parents, and counselors actually ask about your college and your region.

  2. 02

    Test five engines

    Every question runs against each engine, exactly as a searcher would see it.

    • ChatGPTChatGPT
    • AI OverviewsAI Overviews
    • GeminiGemini
    • PerplexityPerplexity
    • ClaudeClaude
  3. 03

    Receive the evidence pack

    Timestamped answers, documented: where you're named, how you're described, and what's missing. No scores invented, no black box.

  4. 04

    Prioritized recommendations

    What to address first and why — written for marketing, communications, and digital leadership.

  5. 05

    Implementation, later

    Optional · separate agreement

    If you want help acting on the recommendations, that's a later conversation. The review stands on its own.

Start with the questions.