Terms of Use

The basics

This site (sheltonlabs.ai) is owned and operated by Shelton Labs LLC, a Virginia limited liability company. By visiting or using the site, you agree to these terms. If you don’t agree, don’t use the site.

These terms cover use of the website only. If you become a paid client, the terms of that engagement are governed by a separate written agreement signed by both parties — not by this page.

What this site is for

The site is marketing and educational content about Shelton Labs’ AI Audit + Fix services. The playbook, the trade pages, and everything else here is general information intended to help local service businesses understand AI search visibility.

Nothing on the site is personalized advice for your specific business. Your situation may need different decisions than what the playbook describes generally. If you act on the content without engaging us, that’s your call and your responsibility.

Intellectual property

The content on this site — text, design, methodology names (including “The Visibility Loop”), the playbook, and the trade-specific guides — is owned by Shelton Labs LLC. We’ve worked hard on it.

You can:

• Read it. Share links to it. Email pages to a colleague.
• Post links on social media or in newsletters.
• Quote brief excerpts with attribution and a link back, the same way you’d cite any source.

You can’t:

• Republish the playbook or trade pages on your own site or as your own content.
• Strip our branding and pass off the content as yours or your firm’s.
• Use our content to train competing AI models or commercial datasets without written permission.
• Scrape the site programmatically at scale beyond what standard search engine and AI assistant indexing requires.

No implied engagement

Visiting this site, reading the playbook, requesting an audit by email, or any other interaction with the website does not by itself create a client relationship between you and Shelton Labs. A real engagement starts only when both parties have agreed to scope and signed a written agreement.

Until that point, there’s no obligation in either direction — we’re not bound to deliver anything, and you haven’t committed to anything.

Disclaimer of warranties

The site is provided “as is” and “as available.” We do our best to keep it accurate, current, and online, but we don’t warrant that it’s error-free, uninterrupted, or that any specific outcome will result from following any of the advice in the playbook or elsewhere on the site.

AI search behavior changes frequently. The specific tactics described in the playbook are accurate to our understanding as of the “Last updated” date but may shift as engines and ranking signals evolve.

Limitation of liability

To the maximum extent permitted by law, Shelton Labs LLC and its principals are not liable for any indirect, incidental, consequential, or punitive damages arising from your use of the site or your reliance on the content here.

Our maximum aggregate liability for anything related to your use of this site is the amount you paid us for access to the site — which is zero, because the site is free. If you live somewhere that doesn’t allow these limitations, our liability is limited to the smallest amount permitted by your local law.

Acceptable use

Use the site like a reasonable professional. Specifically, don’t:

• Probe the site for security vulnerabilities or attempt to disrupt it.
• Scrape content programmatically at scale or use automated tools beyond standard search engine and AI assistant indexing.
• Impersonate Shelton Labs or our team, or misrepresent your relationship with us.
• Use the site for any unlawful purpose, harassment, or interference with other visitors’ use.

Links to other sites

We link to other sites for reference — Plausible’s data policy, manufacturer or industry directory pages, examples in the playbook. Once you click through, you’re on someone else’s site under their terms. We don’t control or endorse the content of sites we link to.

Third-party trademarks

We mention third-party brands and products throughout the site (ChatGPT, Claude, Gemini, Perplexity, Google, GAF, Carrier, Trane, and others). Those names and marks belong to their respective owners. We use them descriptively to talk about how AI search and the trades work — not to imply any partnership, endorsement, or affiliation unless we’ve specifically said so.

Changes to these terms

We may update these terms when something material changes about how the site works or what we offer. Updates will be reflected here with a new “Last updated” date. Material changes (anything that meaningfully expands restrictions or shifts liability) will also be flagged in a banner on the homepage for at least 30 days. Continued use of the site after changes take effect means you agree to the updated terms.

Governing law and disputes

These terms and any disputes arising from your use of the site are governed by the laws of the Commonwealth of Virginia, without regard to conflict-of-laws principles. Any dispute that can’t be resolved informally will be heard in the state or federal courts located in Virginia, and you consent to that venue.

Before filing anything formal, please email us first — most things are easier to resolve over a phone call than in front of a judge.

Privacy

How we handle data is covered separately in our Privacy Policy.

Contact

Questions about these terms, or anything else: email brenden@sheltonlabs.ai or call 804-635-5729.

Shelton Labs LLC · Midlothian, Virginia, United States